Party Wall PRO Podcast

Building a Practice With No Cold Calling or Active Marketing

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Episode Notes

Jack Norton, Director at Schofield Chartered Building Surveyors, shares how his firm grew through reputation and referrals — without a single cold call or marketing campaign.

Business Growth Strategy

  • Growing from two to three surveyors through reputation and referrals alone
  • "Never say no to a CPD session" — delivering presentations to architects, solicitors and fellow surveyors as a core business development strategy
  • Why networking with professionals who refer work — not end clients — is the highest-value activity

Recruitment and Team Building

  • Finding qualified professionals with strong construction knowledge
  • Hiring through personal recommendations and LinkedIn rather than recruitment agencies
  • Preference for commercial projects over residential due to professional team dynamics and better project management standards

Industry Observations

  • Increasing frequency of party wall disputes and the regulatory gaps in the Party Wall Act 1996
  • Lack of surveyor qualification standards allowing unqualified practitioners to enter the market
  • Why commercial projects tend to be smoother: experienced teams with greater respect for statutory processes
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